DonorTrends is on a mission to make donor identification, segmentation and selection as easy as possible. Many of our partners agree that we’ve accomplished that with donor clusters.
A DonorTrends Cluster is a group of donors that have similar behavior. Categorizing donors into similar groups gives you the flexibility to develop fundraising strategies that maximize potential from each type of cluster.
A donor is placed into a clusters based on their behavior with your organization and actions elsewhere. Every one of the predictive solutions has a unique set of clusters. And every cluster has it’s own actionable fundraising advice.
A large environmental organization wanted to reduce the mail volume in their renewal series. Using the Donor Clusters™ a large segment of their donors was classified Committed, Casual and Episodic. A sample of the output is below: Using the Clusters (highlighted in yellow), this organization reduced mail volume to some Casual and all Episodic donors impacting net revenue by reducing cost.
