Increase Net Revenue

There are two ways to increase net revenue:

1.  Increase Income

2.  Decrease Cost

DonorTrends’ new approach to donor segmentation accomplishes both by identifying the committed core of your donorfile that can increase their giving; and revealing those that are dragging down your bottom-line.

This new approach is explained in a free report called the Masterfile Audit & Action Plan.  The MAAP takes you through four steps:

Audit:  Analyze and benchmark appeal and renewal performance.

 

Chart a Course:  Recommend strategies to improve appeals and renewal challenge areas.

 

Measure performance:  Analyze how the course directly impacts your bottom-line.

 

 

Action Plan:  Develop a fundraising action plan to increase net revenue.

 

 

Your journey to increasing revenue begins with understanding how your active file has been performing.  We assess this performance through a free report called the MAAP.  This report of your donor file is completely FREE and is ready for your review in less than six days.

Keep reading to go inside the contents of the MAAP.

Ready to get started? Complete the form at the top of the page or call us 1.866.948.9363.

 Audit

Your free MAAP analyzes past performance, measures vital revenue and response signs, and then benchmarks your performance against the industry average.

Bonus!  Included in this Audit is the 5 Fundraising Vital Signs.  Click to learn the 5 metrics you should track to monitor the health of your fundraising program.  (remember:  don’t pay a dime for this information – it’s completely free!)

 

Chart a Course

The goal is to increase net revenue.  Using your data, the MAAP charts a strategy designed to improve your organization’s revenue and gifts per donor.  A clear path to improving your performance in appeals and renewals is revealed in your MAAP.

Measure Performance

We would never recommend adopting a new approach if you couldn’t prove its effectiveness.  The MAAP tests and measures how the recommended strategies may impact your bottom-line.  Understand where you can increase communication and where to ‘cut bait.’

Action Plan

Avoid Analysis Paralysis!  What good is a bunch of data points that tell you the same old thing?  Turn Insight into Action by understanding how segmenting your active file into Committed, Casual and Episodic donor clusters can dramatically increase revenue while decreasing cost.

What’s a donor cluster?  Get your free MAAP report today and find out.  Complete the form at the top of the page to get started.

 

The Appeal and Renewal Profit Predictor™ gives you complete control of segmentation by offering three ways to target your audience:

1. Individual DonorScore™ (0 – 1,000)

2. Appeal/Renewal Tier (1 – 10)

3. Appeal/Renewal Actionable Clusters

Here’s a sample of the output that is returned to your organization.

 

Gone are the days of outrageously priced analytics that are built in a black box and delivered months later

• You decide what segment of the file will be output with DonorScores™.

• You decide how frequently you want updated scores and you select your payment schedule available at nominal CPMs:

• Once a Year

• Quarterly

• Monthly

• Refresh scores monthly at no additional charge.

• Your MAAP report is FREE!  Complete the form at the top of the page to get started.

 

 

Kickstart your fundraising program today!  Get started by completing the form at the top of the page, calling us or chatting with us live.   

Are you still reading?!!?  What are you waiting for?  Get started today and your MAAP will be ready for review by next week.