Convert One-Time Givers.

Do you know how many donors give your organization a second gift? Think about all the money we spend trying to acquire new donors.  Are we doing all we can to protect that investment?

Increasing the number of single gift donors that make a second gift will improve your retention, lifetime value and lifetime growth metrics.

DonorTrends’ new approach to donor segmentation identifies and prioritizes your single gift donors so you can focus on those most likely to give a second gift.

This new approach is explained in a free report called the

Masterfile Audit & Action Plan. The MAAP takes you through four steps:

 

Audit: Analyze and benchmark your fundraising performance.

 

Chart a Course: Recommend strategies to improve second gift conversion challenge areas.

 

Measure performance: Analyze how the recommended strategies directly impacts your bottom-line.

Action Plan: Develop a fundraising action plan to increase the number of donors that give a second gift.

 

Your journey to prioritizing your one-time begins with understanding how your file has been performing. We assess this performance through a free report called the MAAP. This report of your donorfile is completely FREE and is ready for your review in less than six days.

Keep reading to go inside the contents of the MAAP.

Ready to get started? Complete the form at the top of the page or call us 1.866.948.9363.

Audit

Your free MAAP analyzes past performance, measures vital conversion signs, and then benchmarks your performance against the industry average.

Bonus! Included in this Audit is the 5 Fundraising Vital Signs. Click to learn the 5 metrics you should track to monitor the health of your fundraising program. (remember: don’t pay a dime for this information – it’s completely free!)

 

Chart a Course

The goal is to increase the number of one-time donors that give a second gift. Using your data, the MAAP charts a strategy designed to increase second gift conversion rates. A clear path to improving conversion is revealed in your MAAP.

Measure Performance

We would never recommend adopting a new approach if you couldn’t prove its effectiveness. The MAAP tests and measures how the recommended strategies may impact your bottom-line. Understand how to quickly identify those most likely to give a second gift – and those that you shouldn’t waste your expense budget focusing on.

Action Plan

Avoid Analysis Paralysis! What good is a bunch of data points that tell you the same old thing? Turn Insight into Action by understanding how prioritizing your one-time donors into Likely Loyalists, Potential Partners and Window Shopper donor clusters can dramatically increase number of upgrades while decreasing cost.

What’s a donor cluster? Get your free MAAP today and find out. Complete the form at the top of the page to get started, call us, or chat with us live.

 

The Second Gift Predictor™ gives you complete control of segmentation by offering three ways to target your audience:

1. Individual DonorScore™ (0 – 1,000)

2. Second Gift Conversion Tier (1 – 10)

3. Second Gift Conversion Actionable Clusters

Here’s a sample of the output that is returned to your organization.

Gone are the days of outrageously priced analytics that are built in a black box and delivered months later

• You decide what segment of the file will be output with DonorScores™.

• You decide how frequently you want updated scores and you select your payment schedule available at nominal CPMs:

• Once a Year

• Quarterly

• Monthly

• Refresh scores monthly at no additional charge.

• Your MAAP report is FREE! Complete the form at the top of the page to get started.

 

 

Kickstart your fundraising program today! Get started by completing the form at the top of the page, calling us or chatting with us live.

Are you still reading?!!? What are you waiting for? Get started today and your MAAP will be ready for review by next week.