How well are you upgrading your donors?

Do you know what your 5 year lifetime value is?

(If not, that’s the first reason to get your free Masterfile Audit & Action Plan.  Just complete the form and we’ll take it from there.)

Increasing revenue per donor will lead to a strong fundraising program.  To increase revenue per donor a carefully crafted upgrade strategy needs to be executed.

DonorTrends’ new approach to donor segmentation identifies and prioritizes those donors that can increase their giving.

This new approach is explained in a free report called the

Masterfile Audit & Action Plan. The MAAP takes you through four steps:

 

Audit: Analyze and benchmark your fundraising performance – take a deeper dive into your mid-level and major donor programs.  (note:  you customize the dollar levels for both programs)

 Chart a Course:  Recommend strategies to improve upgrade challenge areas.

 

 Measure performance:  Analyze how the recommended strategies directly impacts your bottom-line.

 

 Action Plan: Develop a fundraising action plan to increase the number of donors that upgrade to mid and major dollar levels.

 

 

Your journey to identifying upgrades begins with understanding how your active file has been performing. We assess this performance through a free report called the MAAP. This report of your donor file is completely FREE and is ready for your review in less than six days.

Keep reading to go inside the contents of the MAAP.

Ready to get started? Complete the form at the top of the page or call us 1.866.948.9363.

Audit

Your free MAAP analyzes past performance, measures vital upgrade signs, and then benchmarks your performance against the industry average.

Bonus! Included in this Audit is the 5 Fundraising Vital Signs. Click to learn the 5 metrics you should track to monitor the health of your fundraising program. (remember: don’t pay a dime for this information – it’s completely free!)

 

Chart a Course

The goal is to increase the number of donors that upgrade. Using your data, the MAAP charts a strategy designed to improve your organization’s revenue per donor. A clear path to improving upgrading is revealed in your MAAP.

 

Measure Performance

We would never recommend adopting a new approach if you couldn’t prove its effectiveness. The MAAP tests and measures how the recommended strategies may impact your bottom-line. Understand how to quickly identify those most likely to upgrade their support – and those that you shouldn’t waste your expense budget focusing on.

Action Plan

Avoid Analysis Paralysis! What good is a bunch of data points that tell you the same old thing? Turn Insight into Action by understanding how segmenting your active file into Immediate Upgrades, Special Development and Worth the Work donor clusters can dramatically increase number of upgrades while decreasing cost.

What’s a donor cluster? Get your free MAAP today and find out. Complete the form at the top of the page to get started, call us, or chat with us live.

 

The Upgrade Predictor™ gives you complete control of segmentation by offering three ways to target your audience:

1. Individual DonorScore™ (600 – 1,000)

2. Mid-Level Upgrade Tier (1-4)

3. Mid-Level Upgrade Actionable Clusters

Here’s a sample of the output that is returned to your organization.

 

 

Gone are the days of outrageously priced analytics that are built in a black box and delivered months later

• You decide what segment of the file will be output with DonorScores™.

• You decide how frequently you want updated scores and you select your payment schedule available at nominal CPMs:

• Once a Year

• Quarterly

• Monthly

• Refresh scores monthly at no additional charge.

• Your MAAP report is FREE!  Complete the form at the top of the page to get started.

 

 

Kickstart your fundraising program today! Get started by completing the form at the top of the page, calling us or chatting with us live.

Are you still reading?!!? What are you waiting for? Get started today and your MAAP will be ready for review by next week.