Reactivate your lapsed donors.

What percent of your active file is a result of your reactivation efforts?  Are you growing more dependent on reactivating donors?

As acquisition response rates dwindle and package costs skyrocket, many organizations are trying to harvest their lapsed donors in a smarter way.

DonorTrends’ new approach to donor segmentation identifies and prioritizes those lapsed donors that can reactivate their support.

This new approach is explained in a free report called the

Masterfile Audit & Action Plan. The MAAP takes you through four steps:

Audit: Analyze and benchmark your fundraising performance.

Chart a Course: Recommend strategies to improve reactivation challenge areas.

 

Measure performance: Analyze how the recommended strategies directly impact your bottom-line.

 

Action Plan: Develop a fundraising action plan to increase the number of donors that reactivate their support.

 

Your journey to improving reactivation begins with understanding how your file has been performing.  We assess this performance through a free report called the MAAP. This report of your donorfile is completely FREE and is ready for your review in less than six days.

Keep reading to go inside the contents of the MAAP.

Ready to get started? Complete the form at the top of the page or call us 1.866.948.9363.

Audit

Your free MAAP analyzes past performance, measures vital reactivation signs, and then benchmarks your performance against the industry average.

Bonus! Included in this Audit is the 5 Fundraising Vital Signs. Click to learn the 5 metrics you should track to monitor the health of your fundraising program. (remember: don’t pay a dime for this information – it’s completely free!)

 

Chart a Course

The goal is to increase the number of donors that reinstate. Using your data, the MAAP charts a strategy designed to improve your organization’s reactivation rate. A clear path to improving reactivation is revealed in your free MAAP.

Measure Performance

We would never recommend adopting a new approach if you couldn’t prove its effectiveness. The MAAP tests and measures how the recommended strategies may impact your bottom-line. Understand how to quickly identify those most likely to reactivate their support – and those that are risky and bringing down your bottom-line.

Action Plan

Avoid Analysis Paralysis! What good is a bunch of data points that tell you the same old thing? Turn Insight into Action by understanding how segmenting your active file into Reliable, Renewable and Risky donor clusters can dramatically increase number of reinstated donors while decreasing cost.

What’s a donor cluster? Get your free MAAP today and find out. Complete the form at the top of the page to get started, call us, or chat with us live.

 

The Lapsed Reactivation Predictor™ gives you complete control of segmentation by offering three ways to target your lapsed audience:

1. Individual DonorScore™ (0 – 1,000)

2. Lapsed Reactivation Tier (1 – 10)

3. Lapsed Reactivation Actionable Clusters

Here’s a sample of the output that is returned to your organization.

 

Gone are the days of outrageously priced analytics that are built in a black box and delivered months later.

• You decide what segment of the file will be output with DonorScores™.

• You decide how frequently you want updated scores and you select your payment schedule available at nominal CPMs:

• Once a Year

• Quarterly

• Monthly

• Refresh scores monthly at no additional charge.

• Your MAAP report is FREE! Complete the form at the top of the page to get started.

 

 

Kickstart your fundraising program today! Get started by completing the form at the top of the page, calling us or chatting with us live.

Are you still reading?!!? What are you waiting for? Get started today and your MAAP will be ready for review by next week.