The proof is in the pudding, right? We hear you loud and clear. Here’s one example from an in-market test proving how approaching audience selection using predictive intelligence, rather than traditional segmentation methods, can dramatically improve performance.
The Facts
Who: One of the nation’s largest children’s hospital
The objective of this test was to determine if DonorTrends’ scores could outperform a refined RFM selection to convert more monthly givers.
The Control RFM selection criteria was based on donors who were: 0-18 months, 3+ gifts, $5-99.99.
This test was performed on more than 300,000 names and mailed in three separate months.
The Results
DonorTrends’ Sustainer Scores converted almost triple the amount of sustainers.
DonorTrends’ Sustainer Scores increased average pledge by 30%.
DonorTrends’ Sustainer Scores doubled the number of one-time gifts.
DonorTrends’ Sustainer Scores improved net revenue and sustainer conversion.
Case Closed.
Looking for a way to increase the number of donors that pledge a monthly gift? Complete the form on the top of this page and get started on your free Masterfile Audit and Action Plan. Your MAAP is a step by step guide to learning how this new approach to donor segmentation can improve the health of your fundraising program.
