Susan
Director of Development
Results
〉 Increased revenue 17%.
〉 Decreased donors mailed by 9%.
17
Net Revenue Increase
Neil
Direct Marketing Manager
Results
〉 Targeted the right donors.
〉 Doubled upgrades in renewal.
2
More Donors Upgraded
Thomas
President, Direct Response Agency
Results
〉 File audit in minutes.
〉 Branded portal for team and clients..
100
Team hours saved
Edward
Database & IT
Results
〉 Ran reports in 9 minutes.
〉 Optimized audience using prediction tables.
17
Net Revenue Increase
Case Study
Upgrade Donors
Results
〉 Significantly reduced qty mailed.
〉 Increased revenue x 3.
]3
Increase in Revenue
Anika
Account Analyst
Results
〉 Validated 5 models.
〉 Accurate campaign predictions.
10
Predictive Models
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