Giving Analysis Profile (GAP) Report
THERE ARE TWO WAYS to impact your bottom-line: 1. Increase income and 2. Reduce expense. We have an innovative fundraising approach that accomplishes both.
The concept is simple: identify and cluster your donors into like groups, develop an action plan to increase revenue per donor and decrease cost by cultivating your most valuable donors and suppressing communication to costly under performers. Our approach is being used to dramatically impact net revenue in the following ares:
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Second Gift Conversion
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Appeals and Renewals
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Monthly Donor (Sustainer) Conversion
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Lapsed Donor Reactivation
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Mid-Level Donor Upgrade
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Major Donor Identification and Profiling
The road-map to fundraising success starts with a free analysis of your donor file. In six days, your Giving Analysis Profile (GAP) report is ready for your review. Our complimentary analysis will uncover our new fundraising approach and reveal hidden potential on your file.
- DonorDasboard reveals how your organization is performing against other nonprofits.
- Evaluate five year revenue trends, revenue per donor, and income against the consumer price index.
- Analyze gifts per donor, 0-12 month file size, and overall file retention.
- Determine how effective lapsed donor reactivation efforts have been.
- Discuss actionable fundraising advice that will increase net revenue.
Ready to get started? Complete the form above to get started on your free Giving Analysis Profile (GAP) Report.
- Complete the form at the top of the page.
- Check your Inbox for file specifications and secure FTP login instructions.
- Upload your file.
- Your GAP Report will be ready for review in less than 6 business days.
- On-Screen review of your results.
The report is completely free with absolutely no obligation.
Question? Click the button above to start chatting with a solutions specialist.
The most frequently asked question is, “If the GAP report is free, how do you make money?”
We believe you should be able to test drive the intelligence before making a decision. The GAP report is our vehicle to show you the value of our solutions and how data driven decisions can impact your bottom line.
Gone are the days over over priced analytics. DonorTrends is here to bring affordable, actionable fundraising intelligence to any nonprofit that can make time for a FREE report.
Ready to get started? Click the button above to discuss the GAP report.
- Improve your appeals and renewals.
- Grow your monthly donor program.
- Retain first year donors.
- Reactivate lapsed donors.
- Qualify your major donors.
- Identify prospective planned givers.















